Market Research

Meitler Consultants has conducted market research studies that have surveyed over 760,000 Catholics on various issues.  Market research projects include analysis of data, integration of related information, report writing and report presentation.

Meitler Consultants has the knowledge and experience to design reliable surveys and interview questions, process large volumes of results, analyze data, write and present professional reports and interpret results in the context of the situation.

When Should Survey
Research be Used? 

You need to gather “objective data” or measure support.
 
You want to know what constituents think about your organization.
 
You want constituents to have opportunity to participate in a decision- making process.
 
You want to build goodwill among constituents by seeking their advice.

How is Survey Research
Conducted?

Survey research studies can include any combination of: mail survey research, telephone survey research, focus groups or personal interviews.

Survey research may be the sole source of information on an issue.  However, it is often advisable to integrate it with a demographic study of the community, statistical profile of the organization’s population, enrollment and membership projections, and so on.  Often the combination of data from a variety of sources will aid in objective decision making.